Unearthing a gem

Do you remember the days when all the publicity and visual material from aid agencies consisted of the sad, grubby faces of hungry children staring out at you? They may have tugged at the heartstrings, but they also robbed the people they were helping of another little bit of dignity. Thankfully, things have moved on. Relief agencies, like Tearfund, are more about celebrating life than mourning suffering. By engaging people creatively and positively, they are achieving every bit as much as those sad-eyed posters of days gone by. Not only that, but a savvy use of digital media and social networking through schemes like SuperBadger means that their advocacy is a force to be reckoned with – which is just how it should be.

The short film below is a fine example of such campaigning. It is sassy, witty, beautifully crafted, and incorporates not only the issues themselves but the ways in which the advocacy process itself unfolds.

Congratulations to all involved in its production.