Delving into the archives
After a lively and broad-ranging discussion on buses, advertising et al, it seemed like a good moment today for a commercial break. Back in the days before Building Societies were banks and ‘bank’ became a dirty word, the advert below was often to be seen on our television screens. There is a kind of simple charm to it, brought about by everything from the vintage Crosby, Stills, Nash and Young soundtrack to the theatrical ‘staging’. Not only that, but there’s something about it that wouldn’t be a bad advert for the collaborative venture which we call church, too.
[youtube http://www.youtube.com/watch?v=eETSbYYVDsk&w=480&h=390]
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The one problem I have with advertising the church is that a lot of what is attractive about the church is only attractive once you are “in it”. From the outside looking in selling the benefits of the Church and Christianity can often seem insensitive and hurtful.
At the crux of it at times the reason we need the Church is because we can’t make it on our own and are not perfect. Now try telling someone I think you should come to church as you really are not doing very well without it. The chances are you might well get a punch or never hear from them again.
Then again that is very similar to the Christian message as a whole it only really makes sense once it is accepted.