Comments on: The Kate and Wills guide to maximising impact https://archive.richardlittledale.co.uk/2011/08/19/the-kate-and-wills-guide-to-maximising-impact/ Reflections on preaching, communication and story Tue, 29 May 2012 10:31:04 +0000 hourly 1 https://wordpress.org/?v=6.4.1 By: The Gospel according to Google « Richard Littledale's Preacher's A – Z https://archive.richardlittledale.co.uk/2011/08/19/the-kate-and-wills-guide-to-maximising-impact/#comment-847 Tue, 29 May 2012 10:31:04 +0000 http://richardlittledale.wordpress.com/?p=3264#comment-847 […] why they have workstations in cable cars, how their algorithms are formed, and the dark arts of SEO. However, the screenshot below is surely more than a merely technical […]

]]> By: The Weekly Roundup: The Chatting Edition | The Church Sofa https://archive.richardlittledale.co.uk/2011/08/19/the-kate-and-wills-guide-to-maximising-impact/#comment-846 Sat, 20 Aug 2011 18:29:32 +0000 http://richardlittledale.wordpress.com/?p=3264#comment-846 […] Littledale gives us The Kate and Wills guide to maximising […]

]]> By: The BIGBible Project | SEO and the Church @richardlittleda thinks #digidisciple https://archive.richardlittledale.co.uk/2011/08/19/the-kate-and-wills-guide-to-maximising-impact/#comment-845 Fri, 19 Aug 2011 11:51:33 +0000 http://richardlittledale.wordpress.com/?p=3264#comment-845 […] out the rest of this post by Richard Littledale, as he encourages us to think about how/why we’re engaging in conversations online. […]

]]> By: Anna https://archive.richardlittledale.co.uk/2011/08/19/the-kate-and-wills-guide-to-maximising-impact/#comment-844 Fri, 19 Aug 2011 10:54:52 +0000 http://richardlittledale.wordpress.com/?p=3264#comment-844 i have to say that I think SEO should be the concern of those more tech minded in our church communities…but that content quality should be more heavily weighted. yes, it is important that you are able to be found online, but one needs to work out who it is imperative you are found by and focus on making sure that you are geared toward that audience. It frustrates me to see the slapdash (repetition of key phrases over and over) approach to SEO on many church related sites. it also annoys me know end that there are sites that are seeking to garner those searching for “christian” links who essentially harvest my posts copy them and think a link to the original is sufficient. I am wary when anyone overemphasises SEO to newbies (it’s a little like Multi-level marketing sometimes) at the expense of training in content – but then the literature teacher in me would say that wouldn’t I…..

All of that to say, I think Jonathon is spot on.

]]> By: preachersa2z https://archive.richardlittledale.co.uk/2011/08/19/the-kate-and-wills-guide-to-maximising-impact/#comment-843 Fri, 19 Aug 2011 09:15:26 +0000 http://richardlittledale.wordpress.com/?p=3264#comment-843 In reply to jonathanrose.

I value this comment especially from a pro who knows what he is talking about. As you rightly say – there is a hidden Holy Spirit dynamic to all this too!

]]> By: jonathanrose https://archive.richardlittledale.co.uk/2011/08/19/the-kate-and-wills-guide-to-maximising-impact/#comment-842 Fri, 19 Aug 2011 09:09:22 +0000 http://richardlittledale.wordpress.com/?p=3264#comment-842 Don’t forget the more inbound links a post gets, the more it is seen as an ‘authority’ and bumped up by the search engines. So this doesn’t at all exclude “quality”, indeed it rewards it. If Christians start writing material on those topics, as good as the LDS, then we can beat them at their own game.

That said, I did chuckle at how the LDS church is killing it with their SEO. More power to them for seeing this avenue and exploiting it!

Never fear though: digital strategy is wholistic – it’s not just being present in social or good SEO. It’s Banner ads. Emails. Live broadcasts etc…

But if that’s enough to give your less tech readers a headache – don’t forget at the end of the day when it comes to effective evangelism, it’s the work of the Spirit not Google search algorithms! 😉

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