…and intrigue keeps him there

Imagine you had not just a product but a whole country to sell. How ever would you go about it?  Grey Group China were given the brief to sell TUI Travel Agency’s services in Australia. Their brief was to ‘show our target audience that TUI is different from other travel operators, as it offers more in-depth travel experience’. The team at Grey Group China came up with a concept as brilliant as it is simple. You will have to click below and look carefully to ‘get’ it:

Image: Pinterest

In fact, it was part of a series of adverts in 2012, all working on the same concept.

If you have got it by now, that is great. If you have not got it – you are still looking, aren’t you? No wonder the ad won awards at Cannes and elsewhere. It is simple, elegant and clever. The design did a brilliant job.

Tomorrow many preachers will try to ‘sell’ the Kingdom of God. It is vast – without borders of time or geography to limit it. How can they communicate such vastness with only words to help them?  Simplicity and elegance might be a good place to start…